CASE STUDY
An editorial digital stage for an artistic world of symbols and transformation.
Client: Ion Rudolf
The challenge
Present a complex body of visual work without letting the interface compete with the art, while keeping works, exhibitions, publications and enquiries easy to reach.
The strategy
A restrained monochrome direction, strong editorial typography, numbered storytelling and clear thematic journeys.
Execution
A responsive artist portfolio was built around selected works, an exhibition archive, artist profile, publications and direct collaboration enquiries.
Technologies
WordPress, Elementor, responsive front-end and cookie consent.
Actions
Information architecture, UX/UI design, WordPress development, content hierarchy and on-page structure.
Timeline
Iterative design, development and content curation.
Outcome
The live platform brings works, exhibitions and publications into one coherent international presence with clear paths to the gallery and enquiries.
Lessons learned
In an artist portfolio, discipline in hierarchy and whitespace is as important as the imagery itself.